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AJ Keirans, in a red shirt, speaking to a Seton Hall University market research class in a classroom.

Seton Hall

AJ guest-lectures on survey design at Seton Hall University

AJ Keirans spoke to two market research classes at Seton Hall University, where he sits on the Advisory Council for the Market Research Center.

Yesterday was a first for me and I really enjoyed it. I had the opportunity to be a guest speaker and work with two different Market Research Classes at Seton Hall University. A few years back Claire Kuhn connected our Chapter, Insights Association - Central Atlantic Chapter with Adam Warner and it has been a great partnership ever since.

I sit on the Advisory Council for the Market Research Center at Seton Hall Univ. and it was great to be able to give back in person in the classroom. Yesterday the subject matter was Survey Design and best practices. Often when we have the opportunity to reflect we are able to learn something about ourselves and knowledge of our craft. I often say given my focus on fielding and sales, that I am not a researcher but I realized quickly I know a thing or two.

What I like about the program at SHU is that the students get to work with actual businesses and learn their stories, pain points, and goals to help them be successful. It was a lot of fun and I look forward to joining Adam again in the future. Shout out to H. Todd Kirby who was also part of the exciting day and brought his experience and perspective to share with the students as well.

Students and guests standing at the front of a Seton Hall classroom.

AJ Keirans and a student looking at a slide on the classroom screen.

Originally posted on LinkedIn

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